...five management principals that emerge from the startling changes in computing:
-- The new mantra: Don't lose touch with the customer.
-- Even in a high-tech industry, management skills are more important than technology.
-- Today's successes often obscure the first signs of tomorrow's failures.
-- The company with the highest unit volume almost always wins.
-- The place to find unit volume is the bottom of the market, where low prices create new customers.
5 principles in the economics of the computer world as stated in the June 14th, 1993 issue of Fortune magazine.