The old intel logo was obviously phallic, with a prominent 'l' and a nice 'e' at the bottom. But the new logo looks like a protecting nest, clearly a feminine logo (uterus+baby). Having both a feminine logo and a phallic Core2 campaign is a (unproductive ?) contradiction. Perhaps the uterus logo will give birth to the third intel marketing campaign, focusing on communication and emotions ? The processor and the platform could be sold as a neuron. The idea of very simple neurons, totally useless by default but always creating connections and getting smarter looks like the way people use their computer today. The visual products could be sold as eyes, and the mobile products as more tactile organs. A brand strategy focusing on the 6 senses would be a good adaptation to the web 2.0 and new usage models.
-- Quote from "technical"? whitepaper from Intel EMEA engineer