Fine as North Dakota wine: Sensory expectations and the intake of companion foods
-- Brian Wansinka, Collin R. Payne and Jill North. Physiology & Behavior, Volume 90, Issue 5, 23 April 2007, Pages 712-716.

Adult diners who ordered a prix-fixe restaurant meal were given a complimentary glass of wine that had been relabeled to induce either favorable (“new from California”) or unfavorable (“new from North Dakota”) taste expectations. An analysis of plate waste indicated that those who believed they had been drinking California wine ate 12% more of their meal than those who instead believed they drank North Dakota wine. In combination with a sensory-based lab study, these results show that environmental cues — such as label-induced sensory expectations — can have a far-reaching impact on the food intake of companion foods.